There was a time, back in the 20th century, when everyone wanted to have their own online shopping cart system. By 1997, Amazon.com had served their millionth customer and was really starting to impress regular folks. The internet looked like a realistic way to do business, maybe even for small businesses.
So soon everyone wanted a shopping cart, got one ready to go, and… nothing. They didn’t get any traffic. Then came the website submission hounds with programs like SubmitWolf. It worked for a time, though some submitters turned into spammers and thus began the game of cat and mouse between spammers and search engines.






