If you’re thinking of setting up a home business, the term ‘ecommerce’ may seem intimidating. Perhaps it conjures up images of Wall Street, company floats, and the excesses of the dot com bubble. Fortunately for prospective small business owners, the dot com bubble burst, and with it the myth that you need to be a large company with deep pockets to profit from ecommerce.
Last year, it is estimated around $170 billion was spent online (Credit Suisse). And this figure is only set to grow, as broadband becomes cheaper and more accessible worldwide. Small and home businesses still have ample opportunity to develop their own piece of that pie - provided they don’t make some crucial mistakes.






